Way back in 2009, while Lady Gaga was ruling the charts and dance music was just getting its moment to shine, a young UK beauty by the name of VV Brown was enjoying the moderate US success of her single "Shark In the Water", a track off her debut album Traveling Like the Light. Months after its release, paired along with an impressive promotional music video featuring the cast of the hit TV show Degrassi, I found the song to be somewhat of an escape. It was the only song I could remember playing, with its empowering message and somewhat confusing lyrics of sharks barking at the moon. After the song's chart climb, it seemed Brown disappeared. News of a cancelled album and new sound developed, but I feel the artist has not been on her way for a music comeback until now. The appearance of a new single, "The Apple", has brought Brown back into my life. I could not be happier.
"The Apple", from the upcoming Samson & Delilah, is a vast departure from any of the music found on Brown's debut album. While her early tracks, such as "Game Over" and "Shark In the Water", had a soulful, pop/rock sound to them, this new release digs deep into the synthpop/dance genre where the artist's vocals remain the highlight even when production seems to want to completely take over. The vocals sound strong and confident, as they always have, but here Brown seems to be transforming into a goddess in the music world. "Don't testify me, don't bring me down, don't hold me captive, not the apple of my life", she sings on the gritty, glorious pop anthem which is already receiving critical acclaim.
VV Brown is a talented artist many souls have unfortunately not heard of, but I guarantee that is all about to change. While the pop/dance genres are slowly moving away from the traditional definition of an upbeat, dancefloor ready track (see the recent success of Lorde), it is finally starting to make an opening for meaningful, darker, moodier tracks that really bring the vocal performance back into the spotlight. "The Apple" sounds like a forgotten 80s electropop masterpiece that is somehow finding its light once again in 2013. I have no problem with that. The artist decided to scrap an entire sophomore album just to start fresh. I feel that may be the smartest move of her career!
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